NextEra has the opportunity to leapfrog traditional, legacy ways of marketing and communications, and build an AI-native MarComms operating system from the ground up.
Videographers, photographers and designers, brought in when needed. No full-time headcount, no retainer.
PR and comms is foundational to building the NextEra brand: how the company is seen by government clients, partners, media and talent. Here is how it gets delivered under each model.
Strategy, master narrative, messaging and the annual plan are built once, presented, and not proactively revisited or optimized unless the client requests it.
Strategy, master narrative and the messaging platform are a living asset, with built-in mechanisms for continuous optimization as the business story evolves and the strategy moves.
Mass distribution to media: the focus is on volume, not quality. Cost varies with frequency and market coverage.
A media engagement system that codifies templates for press releases, interview briefings and speaking engagements.
The actual media distribution, plus setting up speaking engagements and interviews.
The agency builds the crisis plan and scenario mapping upfront, then sits on standby. When something breaks, the response relies heavily on people and their availability.
The same plan, scenarios and protocols, codified in the system, with real-time monitoring of issues as they develop. Senior counsel is brought in when it counts.
Outsourced to monitoring agencies on hefty monthly retainers: manual clipping, weekly PDFs, monthly reports.
A system that monitors in real time: not just NextEra’s own coverage, but its competitors, clients and the wider ecosystem, whatever NextEra needs to watch.
Bought as one-off projects, a transition here, a restructure there, with nothing standing in between.
A standing internal-comms system: leadership messages, change and engagement updates run on consistent templates and a set cadence, so the team stays informed, aligned and on-message.